Question

Topic: E-Marketing

Online Marketing With Limited Budget.

Posted by Anonymous on 1/1/2009 at 2:41 PM ET 250 Points
Happy new year everyone. Let's get to business. What would be the type of firm to hire to launch my new old site. Need to have it marketed online. SEO firms or traditional marketing company. Affiliates. Freelance. Your answer would be greatly apprciated Thanks.
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RESPONSES

  • Posted by Mikee on 1/1/2009 at 7:42 PM Accepted
    We will be able to help more if you can be more specific.

    What are you marketing?
    Who is your target client? How can they be identified?
    What is the benefit of your product/service to users?

    All of these are important to know when trying to identify where to advertise and how.

    Mike
  • Posted by Mikee on 1/1/2009 at 7:43 PM Member
    We will be able to help more if you can be more specific.

    What are you marketing?
    Who is your target client? How can they be identified?
    What is the benefit of your product/service to users?

    All of these are important to know when trying to identify where to advertise and how.

    Mike
  • Posted by Jay Hamilton-Roth on 1/2/2009 at 8:40 AM Accepted
    Before you market your existing site, spend time with someone to evaluate the effectiveness of your site. What % of your existing visitors convert to customers? How can you improve this?

    When you market your site, you'll get more visitors, but the same % of conversions. If you improve conversions now, then the effectiveness of your marketing effort will be much higher.

    As for who to use, any/all of these people may work. What you want to see are case studies of their work to know that what they say works.
  • Posted by Neil on 1/3/2009 at 7:11 PM Accepted
    Well, pay-per-click through Google AdWords might be a good place to start.

    If you go the Google Adwords route, I highly recommend you go through their online training (videos, articles, etc.) or hire a consultant. It takes some work to setup and maintain effective AdWords' campaigns.
  • Posted on 1/13/2009 at 5:02 PM Accepted
    Inbound marketing is not easy, but if you combine SEO, blogging and social media, it is one of the most effective strategies out there.
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