Question

Topic: Other

Alliances

Posted by Anonymous on 1/2/2009 at 5:43 PM ET 250 Points
When 'packaging' capabilities with a alliance partner what is the best way of creating a joint marketing & sales plan (target)?
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  • Posted by Mikee on 1/3/2009 at 9:28 AM Member
    If you give us more details about this "alliance" then we can be of more help. Are you selling products together?
    Who gets the biggest benefit, Company A or B? Who has them most to lose if this does not work? Who has the better reputation? All of these would be taken into consideration.

    Mike
  • Posted on 1/3/2009 at 7:38 PM Author
    Typically one is a telco and the other is a SYstems Integrator. Target audience multi nationals with global footprint outsourcing their IT infrastructure. Driver for partnering is convergence (unified comms). The split is 50-50%. With customer intimicy profiled very different..
  • Posted on 1/10/2009 at 9:22 AM Author
    Thanks for your comment, I have closed the question now per request MarketingProfs to action.
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