Question

Topic: E-Marketing

Tried Ad Exchanges Like Right Media Or Doubleclick?

Posted by Anonymous on 1/3/2009 at 5:27 PM ET 25 Points
If you've bought media recently on an advertising exchange, I would like to hear from you. Advertising exchanges in which we would be interested include Right Media Exchange (APT Platform), DoubleClick Advertising Exchange, Turn, Traffiq, BidPlace, AdBrite and more.

We're curious about the sign-up, user experience, any anecdotal information you can provide on performance, and anything and everything else for our ad exchange news blog.

We are also interested in working with Marketing Profs on a section devoted to ad exchanges if MP is interested.

Thank you
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RESPONSES

  • Posted on 1/10/2009 at 11:16 AM Accepted
    HI i am using the Right Media Exchange and AdBrite for my client.
    Not sure what exactly you want to know , let me know in detail if i can be useful or not?

  • Posted on 1/11/2009 at 11:22 AM Author
    Thanks, banand. I will assume you are an advertiser. Here are a few questions.

    What makes using these ad exchanges better or worse (or neither) than using an ad network?

    How are campaigns performing on each exchange?

    What is the quality of the inventory?

    What types of campaigns? DR, brand, hybrid?

    Have you seen a boost in any search campaigns that you are running simultaneously to these ad exchange campaigns?

    What type(s) of targeting are you using through each ad exchange?

    Have you used any other ad exchanges and what was their performance like?

    Are you using self-service or a full-service team at each exchange?

    How is customer service?
  • Posted on 1/13/2009 at 11:32 PM Member
    Hi Webmaster,
    I am both advertiser and publisher on these exchange.

    What i feel about these exchange is they have enough inventory so its better impression wise but sometimes worst conversion wise, well that also depends on what kind of targeting you are using.
    The best thing is i can choose to run a campaign on CPC, CPM and CPA basis.

    Usually campaigns perform better on these exchange.

    Quality of inventory is good.

    I am running all types of campaign's.

    Cant say exactly but yeah overall it is giving me good ROI.

    We can target through Channels.

    I have used few other exchange also but not so extensively.

    Customer service is good but yeah they can improve it like anything.

    Do let me know if you have any other queries regarding this?



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