Know-How Exchange : Taglines/Names

New York Electrical Inspection Agency
Helping You Meet Standards

New York Electrical Inspection Agency
We Approve for Safety

New York Electrical Inspection Agency
Advice. Follow Up. Quick Turnaround.

New York Electrical Inspection Agency
When Safety Matters

Marketing-Riot

Fritz,
A successful tag line has a few attributes:

1. Original


2. Memorable


3. Simple


4. Reminds the customer of the functional and emotional benefits (NOT features!)


5. Brings to mind differentiation versus competitors

Your initial pick of “Knowledge is Power” is simple and memorable, but isn’t original, doesn’t reflect the functional and emotional benefits of your service, and doesn’t bring to mind what makes you different from your competitors.

I believe I’m familiar with the type of service you offer. With that in mind, I’ll try to come up with a few benefits that you might bring to a customer:

Functional Benefits

1. First and foremost, you remove obstacles from your client’s path. Whether they are buying, building or refurbishing a property, after your service is delivered, they can move onto the next step.


2. You provide your clients with clarity. You understand municipal codes and their physical embodiment. Not only are the codes convoluted and difficult to understand, but what it looks like when they are implemented properly or improperly is tough to interpret. You provide that.


3. You bring along your relationships – with municipal officials and tradesmen. The client doesn’t have to hunt down and evaluate these people.


4. You represent your clients to those in the “food chain.” You can speak the language of the municipal officials and tradesmen.


5. You are independent in your assessments. The tradesmen are looking to get in and out as fast as possible. The municipal officials want enforce the rules – even when they don’t understand what they are, and don’t want to say they don’t understand. You have no bias and bring about an interpretation that is “practical.”

Emotional Benefits

1. Peace of mind – your clients don’t have to worry about things like arguing with tradesmen or municipal officials about their electrical meeting codes. Also, when you’re done, they are able to “get on with things.”


2. Relief – the customer met the critical milestone


3. Removed uncertainty – the clients know what lies ahead

Now for differentiation – what makes you different?
Differentiation

1. Spending time to make sure your customers understand – fits in with the functional benefits the clients are looking for


2. Approachability is a good differentiator – your clients have private cell phone contact


3. Quick turnaround

OK, now to craft a tag line that represents this:

1. We remove the hassle and deliver you peace of mind


2. Because inspections really should be easy


3. Simple, easy, quick, hassle-free

You may not like these. I recommend you use them and the others offered by our colleagues with the framework I outline above (with any corrections or additions, since I am not intimate with your business) to brainstorm. After brainstorming a few, survey some past clients and prospects to see how they “test.” If you need help with setting this up, contact me off-forum and I’ll be glad to help.

I hope this helps.

Wayde

Ensure Your Electrical Work Is Safe
Not Just Inspections. Knowledge To Repair.

New York Electrical Inspections
Sparkling Record in Approved Safety

New York Electrical Inspections
Light Years Ahead in Inspections

Marketing-Riot

Electrical Inspections with Practical Advice
Assuring You That the Job is Done Right
Keeping Contractors Honest
Quick, Quality Inspection Services