Question

Topic: Student Questions

What Is Shopping List Study?

Posted by Anonymous on 8/11/2004 at 12:39 AM ET 125 Points
1. Is it an example of a projective technique, or

2. a productive technique, or

3. best suited for detecting a change in perceived Consumer Price Index, or

4. done by the Commerce Dept. to determine Consumer Price Index.

Which is the best answer? Thanks.

I have checked all the key words in Principles of Marketing by Kotler, still, nothing found on this problem; I searched using Google, I could not locate a fine definition for it. I checked in Marketing Management by Hofstra University professors, the same, nothing found about it.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Peter (henna gaijin) on 8/11/2004 at 5:35 PM Accepted
    You mention CPI, so I assume that when you say "shopping list study" you are talking about how the government comes up with a price index based on the prices of a list of items (the shopping basket)?

    Or are you talking about the more recent area of online shopping cart studies - where online retailers track where potential customers decide not to buy a product online so as to see if their shopping cart process is working well?
  • Posted by Peter (henna gaijin) on 8/11/2004 at 5:40 PM Accepted
    You mention CPI, so I assume that when you say "shopping list study" you are talking about how the government comes up with a price index to determine inflation based on the prices of a list of items?
    (a similar sounding term is "shopping cart study", where onmline retailers track where potential customers stop at instead of completing an online purchase).

    I would put it as 4 (done by the Commerce Dept. to determine Consumer Price Index). I don't think it is at all predictive, so 1 is out. Not sure what you mean by 2. It could be reflective of percieved prices, if the basket of products matches what people actually buy (which I suspect it doesn't do well).
  • Posted by Peter (henna gaijin) on 8/11/2004 at 5:42 PM Accepted
    Sorry about the double post... My connection to the Internet seems a bit buggy today.
  • Posted by SRyan ;] on 8/11/2004 at 11:04 PM Accepted
    Four!
  • Posted by Pepper Blue on 8/12/2004 at 2:37 AM Accepted
    More like a game than a question, but here is what I think:

    I think it is #3 because.......

    A Shopping List Study is a:

    1. Is it an example of a projective technique, or

    - No, this doesn't make any sense.

    2. a productive technique, or

    No, too weak of a definition

    3. best suited for detecting a change in perceived Consumer Price Index, or

    I think this is it. Why? different consumer shopping lists may have a different "market basket " (see below) depending on the individual consumers perception of increasing or decreasing prices. Remembering the basics of economics, people choose substitutes based off of the utility they receive: "If I have $5 to spend, do I buy 1 pound of ham for $3 and a gallon of milk for $2, or 1/2 pound of ham for 1.50, a loaf of bread for $1.50 and a gallon of milk for $2?

    4. done by the Commerce Dept. to determine Consumer Price Index.

    No, because this is known as the "market basket of goods", unless they decided to rewrite the economic textbooks - doubtful.

    That's my answer for a piece of pie and I hope it helps!
  • Posted by Mushfique Manzoor on 8/12/2004 at 10:40 AM Accepted
    Hi jerrytomjerry

    i think the definition of Shopping List Study is option 3.

    cheers!
  • Posted by Carl Crawford on 8/17/2004 at 7:47 PM Accepted
    hi jerrytomjerry,

    option 3

    hope this helps

    Sweetasman01
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Student Questions)