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Swot, Pestle, Porters 5 Forces For Morrisons Plc

Posted by Anonymous on 1/7/2009 at 8:00 AM ET 250 Points
i need help on doing a SWOT, PESTLE and Porters 5 forces analysis on Morrisons supermarket.

i know what all the 3 analysis tools are, but am jist finidng it a bit difficult to apply them all to morrisons.

i have done a bit already, talking about number of stores, international development, 'market-street' layout, threats from competitors....

if youhave any information to add, please do.
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RESPONSES

  • Posted on 1/7/2009 at 7:52 PM Accepted
    Think about the image of the company, the kinds of people who shop there, and the kind of merchandise they're known for. Add those to the SWOT analysis ... along with the physical SWOTs. And then think about the HR issues, the management, the way they treat their people, etc. And then look at the balance sheet and income statement. What are the SWOTs there?

    Hope this helps.
  • Posted on 1/8/2009 at 6:45 AM Author
    cheers for ur help.

    ive pretty much sorted out the SWOT side of things.

    on PESTLE, what sort of new technology is likely to affect Morrisons?

    in the porters 5 forces bit, isnt the threat of substitute products, The intensity of competitive rivalry and The bargaining power of customers all sort of cover the same areas? i dont really know what different things to write in those sections


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