Question

Topic: Student Questions

Brand Positioning Of Banks

Posted by Anonymous on 500 Points
What can be the various parameters on which a bank can position their products/services?
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RESPONSES

  • Posted on Accepted
    There are almost as many as there are benefits and market segments ... safety, convenience, online banking, low/no fees, competitive interest rates, "friendly" lending, business/commercial expertise, personal banking, banking services for high-net-worth clients, personal service, extended hours, many branch and ATM locations, drive-through facilities, free checking, attentive/caring staff, etc. etc. etc.

    Why are you asking? These should be obvious, shouldn't they?

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