Know-How Exchange : E-Marketing

I'm gokhan Ciftci from Turkey too ; i am working at a IT company after a whole research i have also decided to buy Atomic Email Tracker to our company.

The headline drew me in but the content of the thread seems a wee bit spammy.

Nevertheless, here's what I do for E-marketing.

1) Email Marketing. Unfortunately the majority of this has been of thebatch and blast type. Although recently I've begun segmenting the list to send more targeted messages.

2) PPC (Adwords + Yahoo). A fair chunk of the budget is devoted to this. The campaigns and adgroups could use better themes. Starting to shift most keywords to phrase + exact match, and those kept at broad are receiving plenty of negatives.

3) SEO. For the most part it's been focused on site structure + design for the launch of new website. Currently writing unique product descriptions. Plus thinking about link baiting ideas.

4) Press Releases. Not necessarily trying to get picked up by major media. Mostly posting these in areas where are customers are likely to read them.

5) On Site Factors. Researching vendors who could provide an improved internal site search for ecommerce.

6) Partnerships with community sites where our customers are involved.

Echo Jesse's comments...

We try to meld online (e-marketing) with offline demand generation to get multiple touch points with one outbound piece (mail or email, rarely).

Essentially we use dimensional mail, which gets a 10x response rate compared to junk mail, to drive folks to our homepage or smaller flash websites that we use to target very specific audiences. The flash sites are personalized and provide a one-to-one opportunities to listen (and talk) to prospects and customers.

Combine that with SMS-to-web and you start to create a circular pattern of touch points to speed you into and through the sales pipeline.

Otherwise we do some SEO work, rarely email blasts, no PPC, but instead focus on 1:1 e-marketing solutions that have proven most effective (ROI). We find this approach boosts LCV by helping us find the right client, right project, and higher retention rates.

https://ow.ly/3Gc

Dear Baris and Gokhan,

Here is one thing I don't do for emarketing.

Spam.

Regards,
Clive Fernandes
Clive Fernandes Consulting

Well, it depends on what you are looking for. If a person were more self-service oriented they would choose a self-service Email Service Provider (ESP). If you do a search in Google, there are a number of choices and they all have a bit different focus. I work for the StreamSend Email Marketing service so you might give us a try. I would recommend looking at a few services and comparing what they offer.

If you are looking for a more full-service approach you might look to services like Inbox Interactive. One of the founders of that company is a regular in this forum. Companies like this do the creative and consulting or you can completely outsource your email marketing to them.

So someone's choice in how they handle their email marketing depends on their level of experience and desire to do it themselves or to outsource it to a professional.