Know-How Exchange : Student Questions

My dissertation is on ethnic cosmetics Its clear from literature and in the press that there is a lack of innovation in terms of marketing and product choice in the UK ethnic cosmetics sector. This is way behind the US which seems to have many ethnic beauty products.

My main aim is to find out why this is, If this is changing, and to what scale is the problem. Does this lack of innovation have a impact on sales? My aim is to is to find out how the marketing and product choice is effecting sales and how ethnic consumers view the UK's ethnic cosmetics industry.

I am having problems with my research my two ideas are - to interview people within the industry e.g. marketers? (although this has problems with access, as i dont have contacts) and also i was going to interview consumers of ethnic products to gain their feelings on the industry.

What are your thoughts on possible research?