Student Questions - To what extent does gender affect marketing decisions from Anonymous: MarketingProfs Question 2764

Topic: Student Questions

To What Extent Does Gender Affect Marketing Decisions

Posted by Anonymous on 8/13/2004 at 4:52 PM ET 250 Points

To what extent does gender affect- marketing decisions?

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Posted by Deremiah *CPE on 8/14/2004 at 1:51 AM Member

Ruby,

I do not have any specific numbers on this but I would be willing to bet that there are some major and minor suttle differences in how we should appeal to men and women in marketing. If according to Dr. Gray we speak different languages then we must also respond to different forms of communication. I hope this helps. Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)
Posted by SRyan ;] on 8/14/2004 at 5:29 PM Member

Ruby,

I'd say that the two broadest gender differences that affect marketing are

- men are competitive.
- women are collaborative.

So the context of the marketing message to men is about winning, getting ahead, being the best. The context for women is about nurturing, getting along, taking care.

I hate oversimplifying, but what the heck!

Did you see the most recent edition of MarketingProfs? It has an interesting article about marketing to women.

¤ Shelley ¤
Posted by Deremiah *CPE on 8/14/2004 at 6:06 PM Member

So Shelley,

what happens when you have men that possess the attributes of nurturing, getting along and taking care. Where do they fit in the marketing puzzle?