Know-How Exchange : Taglines/Names

A tagline isn't something that needs to be changed like your socks. Why do you think you need a new tagline? A tagline is one of the key outputs of your brand strategy. What has changed in your brand strategy and your company that demands you change your tagline? I see that in 2008, you established a medical equipment division. It's not clear that your present tagline conflicts with this.

Like anything with respect to your brand strategy, the tagline is something that has to have longevity to develop mindshare. Taglines don't go "stale." It's just the opposite. Look at Nike's "Just Do It." It's been a LONG time that they have had that tag line.

To help come up with a new tagline, please share your motives to wanting to change - in particular, those things in your business and market that make the old one outdated.

I hope this helps.

Wayde

I feel like you need to back up a bit, and figure out a larger strategy. Your name is a mouthful, and what does it say? The tagline says little, and conveys less. The web site... what is it supposed to do? Hopefully you're not looking for results from search engines... under the hood, it's an SEO nightmare...

You're a marketing and sales distribution company, but you don't really get that feeling from the site. The tagline is not a magic bullet, and I think you need to take a step back and look at things that are really going to impact your market—as well as get you some serious ROI.

BTW: i just tried clicking on your Contact Us and Feed Back links. They don't work.

Wayde and Bill,

Yes , you both are right. The web lacks of good mechanics of the website , homepage copy is not there also and many other like no tool to build a list and no call to action.

Wayde , to answer your question why do we need updated tagline is beacuse ... we would like to move to the next level and become a holding company which manages several business units in the future and public listed company in the next 5-10 year period.

Hope this helps you to better understand why do we need a new tagline.

Regards

Paulus

OK, I understand the motives now. Following up on what Bill and I said earlier:

Your tag line is an extension of your brand strategy. And your brand strategy, along with product/service strategy, and other strategies, come out of analyzing your customers for their needs, influencers (words and images that move them to a "buy" decision), and to what media sources they go to find information on the kinds of products and services you provide. The analysis covers your competitors and how well they serve the customers' needs and more importantly, where they don't. Then, looking at your core competencies, you decide how you can satisfy the customers' needs better than the competition. This analysis generally followed up by a SWOT analysis. At this point, the strategies are set (including the brand strategy - which covers taglines). Another input to the tagline is your corporate vision and mission. In short, your tagline should concisely convey how you will satisfy customers' needs and tie in with the vision and mission of the company. It should be memorable and represent all this in a few simple words. Examples are: Just do it Nike), We bring good things to life (GE), Quality is Job 1 (Ford), Think (IBM), etc.

With this new holding company concept, could you share your vision and mission and customer characteristics to assist in building a good tagline?

Wayde

Thanks Wayde. Our Vision/Goal is 1.To Become A Market Leader in Diagnostic and Medical Industry. 2. To become
The Most Respected Sales and Distribution Company in 2012.

And the Purpose/ Mission : 1. To Provide The Premium Products.2. To Deliver on Quality, On Quantity and On Time Customer Service.

The customers' characteristics , they are 1.Scientific . 2. Open - Minded Medical Doctors and Hospital Directors.3. Knowleadgeable and Scientific.

Thanks

Paulus