Question

Topic: Student Questions

How To Proceed To Interview A Marketing Manager?

Posted by Anonymous on 2/21/2009 at 9:04 AM ET 250 Points
I want to know how to begin formulating my questions in order to interview a marketing manager about his product? What questions should I asked him first?
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  • Posted on 2/21/2009 at 12:10 PM Accepted
    Your questions should be focused on getting evidence of particular achievements. It is easy to talk about marketing and use the right jargon, but what you want to uncover is examples of what the candidate specifically was responsible for and actually delivered.

    Look for specifics of the attributes you need:

    "Give me an example of you implemented....."

    What specifically was the problem?
    What were you trying to achieve?
    What did you do?
    What was the outcome?
    What lessons did you learn?

    Good luck!

  • Posted by pamelah on 2/21/2009 at 7:33 PM Member
    In additional to experiential questions, which are good to include, I would also add situational questions to find out how well the candidate thinks on his or her toes. Do you have real-world challenges you can throw out as questions to see if he or she can handle them? Are there potential job situations that you can frame as a hypothetical situation ("What would you do in this situation?")? This also gives you a glimpse of their on-the-spot problem solving ability.
  • Posted on 2/22/2009 at 12:26 AM Author
    Thanks for tha answers, but my main point is to interview the marketing manager about his techniques use, for example the 4Ps, market segmentation and marketing environment, how will i proceed to formulate my questions, about how he market his product???
  • Posted by Mikee on 2/26/2009 at 2:45 PM Accepted
    Do you use market semgmentation? What does this look like for company X?

    You seem to have a specific thing you are looking for. Just start writing questions and refine them.

    Part of an interview is to go with the flow. You need to have some questions to start with, but where you end up is hard to predict. Go with the flow.

    Mike
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