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Topic: Student Questions

Influencers Of Attitudes

Posted by Anonymous on 2/21/2009 at 8:43 PM ET 25 Points
What are the four main influencers of attitudes? Would those be exposure, attention, interpretationa and memory?
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  • Posted by Bill Schick on 2/21/2009 at 9:05 PM Accepted
    Emotion need to be on this list.
  • Posted on 2/21/2009 at 9:08 PM Accepted
    I am a behavioral scientist. I think it would be helpful to know what you are trying to understand. Attitudes are evaluations and not predictive of behavior for example. They differ from beliefs, emotions. motivations. values etc. I could discuss attitude formation with you but wonder what is your real goal here?

    Bill
  • Posted on 2/21/2009 at 9:24 PM Author
    I am trying to analyze consumer behavior, what influences people in their marketing choices, what guides their attitude towards a particular product? According to my Professor there is four main influencers of attitudes, i am having trouble to narrow them down to just 4.
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