Question
Topic: Student Questions
Critique On Absolut Vodka's Marketing Stategy
Hi, i have to critique on a critique on a marketing strategy (so basically i have to evaluate if the critique is valid or not) for my Consumer Behaviour module. I have decided to work on Absolut since it has a pretty interesting marketing strategy. However, i can't find any printed articles that critiques Absolut's marketing strategy. Most of the articles explains thier marketing strategy, but it doesn't critique. Anyone knows where i can find such articles? thanks
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