Question

Topic: Student Questions

What Personal Factors Affect Consumer Behaviour?

Posted by Anonymous on 2/25/2009 at 3:52 AM ET 125 Points
Can you help me. I am trying to find out what Personal factors affect consumer behaviour?

Maybe you can mention 5 - 10 factors?
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  • Posted by Jay Hamilton-Roth on 2/25/2009 at 8:24 AM Member
    We don't do homework on this website (see guideline #5 at https://www.marketingprofs.com/ea/guidelines.asp). Tell us what you think they are, and we can help shape your thinking.
  • Posted by michael on 2/25/2009 at 8:37 AM Accepted
    Unless you are looking for a textbook answer for some class, you can figure this out by yourself


    Think about the money you have in your wallet. What are you going to do with it and why are you choosing to do that versus something else.


    The beauty of consumer research is that we are all consumers. But we don't all own businesses so we don't all know those factors.

    Michael
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