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Topic: Student Questions
What Isall About Buy Test Buy Scale?
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Goodmorning!
I am a business management student major in marketing. I just wanna ask all about:
> what is buy test buy scale model specifically pertaining to recall, involvement and persuasion.
> who developed that model
> how useful it is in television advertisement assessment
> how it is to be done
I am hoping for your quick response.
Thank you.