Know-How Exchange : E-Marketing

I would start by comparing the rates of the following websites:

www.monster.com
www.talentzoo.com
www.elance.com
www.careerbuilder.com

And remember; Physicians can afford premium prices to post ads. They make crazy cash and have a turnover rate higher than the McDonld's! (Have you ever seen the medical/health section of the classifieds?).

On the flip side, the employees of doctors make dirt. Now, some clinics will pay RN.s good money for late shifts and on call pay, and some surgical assistants make good money (I was an assistant/manager for about a decade..that's where I get my info). So I would make the resume posting fees affordable and jack p the cost for physicians and hospitals to post job listings.

Present yourself as a premium service and PROVE it. Talentzoo.com charges a premium, but just like you they specialize in a particular fiels; marketing. I think you willl get the most info by studying their methods.

I hope this helps!

In general, I would look at where the pain is and then how you solve that pain to determine how much and who to charge.

I work in the staffing industry (https://www.helpUhire.com), but we don't normally work with doctors, so I don't know the specifics for your market.

Many other industries in the US currently have a job market where the companies do not post their jobs too widely, because they get plenty of good applicants from posting in one or two places. This varies greatly from 1998-1999, when companies couldn't find enough qualified people, so were paying lots of money for ads, recruiters, etc. What is the job market like for doctors in your region? Are there more open positions than doctors (if so, you can ask a higher price)? Or if there are lots of doctors and not many positions, it would be hard to charge a lot for the postings (and you may even want to offer the psotings for free to add value for your members).

The second part if how well can you differentiate yourself from the 'general' boards (Monster, HotJobs, etc.) and from any other boards the aim at the medical market. The better you can show how posting to your board adds value to hiring party through providing better candidates, or if you are good enough, through allowing them to not have to post elsewhere to find people (saving them money), the more you can charge. How many potential job seekers look at the job board, how likely a job opening is to be filled through the job board, etc. all would play.

On some specifics, the big job boards charge around $300 for a single job. Most of the smaller boards are around $100. Speciality boards can charge more than a generic smaller board, so you may fall somewhere between these two.

You should also play this against the cost of your membership. The price for a job posting should not be more than the cost of a membership.