Question

Topic: Student Questions

Media Guides

Posted by Anonymous on 3/16/2009 at 10:36 AM ET 500 Points
Hi Guys,

I am a research student doing a comparative on international Media guides. I am trying to compare media guides on an international level.. So far I have SRDS for US, Brad insight for UK , tariff media for France and have germany also. What I need to complete this level in my research project is the rest of Europe for example, Sweden, Finland,l Russia and any other information that anyone has.
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RESPONSES

  • Posted on 3/19/2009 at 9:12 PM Accepted
    You're going to have to dig one country at a time to get this. I don't believe there is any central repository of the information. Some of my large-company clients have compiled the information for their own needs and they consider it proprietary -- they would not share it because they know (a) how useful/valuable it is, and (b) how much work it is to compile the information.
  • Posted by jstiles on 3/28/2009 at 8:10 PM Accepted
    try contacting some large ad agencies in each of those countries, they no doubt have purchased this info already, request that they share this in some way with you. In return send them a version of your completed report for their use.

    They might help you for free, but are more likely if they get some free analysis work.

    Best of luck!
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