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Topic: Student Questions
Need Help With A Crm Presentation On Supermarkets
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Im doing a powerpoint presentation on Customer Relationship Management (CRM) next week discussing two companies (Tescos and Iceland foods) and need help. I cant seem to find much information on Iceland atol and there isnt much research into the food industry in the UK as a whole.
But anyways this is the criteria for my section:
Section 5- Potential development
This section looks at the market itself and the potential areas that the two supermarkets could improve their customer service.
* Prospects of the market sector of the chosen business
* Areas that they could gain competitive advantage
* Market expectations of the market sector - Implications for the organisation.
Can you suggest what I should include in this section and any good websites for some recent background information on the current supermarket market.
Thanks.
Michael