Question

Topic: E-Marketing

B2b Surveys - How To Get In Front Of Eyeballs

Posted by Anonymous on 3/22/2009 at 1:27 PM ET 50 Points
In sending mass B2B surveys, I understand to some degree they are not supposed to "sell" but can you ask survey questions that put your "brand " in a good light?

As an example:

1) Does your current service provider provide a, b and c service?

2) If Offered an opportunity to save up to 40% of your annual service costs would you consider changing providers?

Are these kinds of questions allowed, and NOT violate SPAM laws?

Can you you put your LOGO and website on the survey so the survey taker may get more information about the survey?

Please help!

Need to get out there, but not sent to jail.

Thanks.

To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Linda Whitehead on 3/22/2009 at 2:18 PM Accepted
    I think you should be careful with this. It sounds like you are going to send this survey to non-clients. First of all, you need to ensure that you are sending to a permission-based list. If that isn't your plan, I wouldn't do it. Also, if it is a permission-based list, have they agreed to complete surveys for you? Because when you are getting them to opt-in, you need to be very clear as to what they can expect from your company. If surveying wasn't included when you opted them in, people may opt out or worse, register a spam complaint.

    If this an opt-in list who have agreed to take surveys, be careful in the phrasing of the questions. Use it more to gather information that will help you in your marketing as opposed to trying to sell your company.
    Your question could be -What type of services does your current service provider offer? Please check all that apply.
    Or
    Please rank these factors in order of importance when choosing a service provider (include cost)

    You will be safer. I recommend having a third party send the survey on your behalf, so it looks more like a legitimate market research survey as opposed to a thinly veiled sales approach.
  • Posted on 3/22/2009 at 2:49 PM Author
    Linda -

    When you say a permission based list. In our case we have had no contact with any of these "Non-Clients".

    It was my understanding that you could email any business known or unknown asking them to conduct a survey so long as the email had an opt-out "device". and once opted-out you must remove them from that particular survey list.

    Could you please further explain how we should go about it.

    Ultimately, we are are trying to establish brand recognition and "introduce" ourselves to B2B customers Nationwide. We sell a service that every business needs and MOST must do.

    What is the Fastest and most inexpensive Direct Marketing method (electronic or other) to get in front of Businesses?

  • Posted by Linda Whitehead on 3/22/2009 at 9:32 PM Member
    I am just promoting "best practices" since you are concerned about spam complaints. I assume you are buying or renting a list?Just be careful about the wording of the questions. To achieve the highest response rates you might want to consider having a draw for prizes for those who participate-perhaps give away something to do with your business (a free something).
    Email is always the least expensive and fastest Direct Marketing method. If you sent out some sort of promotion or special offer to this audience you might have a better response rate-difficult to know without knowing what your business is and who your audience is. I still suggest that you might want to consider building an opt-in list of potentially qualified prospects that you can nurture, and ultimately you will have better results.
    I have never conducted a survey with individuals/corporations who do not know my business. It doesn't sit well with me as an approach-you are asking people who know nothing about your business to invest their time completing a survey for you. I don't see why they would want to and I suspect your response rates might be low. Unless you offer them something compelling in return. Hope this helps
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(E-Marketing)