Question

Topic: Student Questions

Possitioning And Target Market Of Rolex Watch

Posted by Anonymous on 3/25/2009 at 2:53 PM ET 250 Points
please tell me if you know what the exactly the target market is for ROLEX watch what it is possitioned for? i need this for my assignment..if dont know about ROLEX then please suggest any/some other products along with its possitioning and target market...please be quick in your reply...thanx..
SABIR
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RESPONSES

  • Posted on 3/25/2009 at 3:20 PM Author
    COULDNT FIND ABT THAT...PLEASE TELL ME THE target market for FEDEX? i know it is possitioned for over night delivery...
  • Posted on 3/25/2009 at 5:10 PM Accepted
    FEDEX is possitioned as speedy service, also the ads convey personalized reflecting the fact that they care about what you care about

    As for Rolex, they are possitioned as image enhancers to the above target group
  • Posted by Jay Hamilton-Roth on 3/25/2009 at 8:57 PM Accepted
    See: https://www.marketingprofs.com/ea/guidelines.asp (guideline #5). We don't do homework for students. We can help your thinking, but you need to do the heavy lifting yourself.
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