Know-How Exchange : Taglines/Names

hi Jacco,

what do you think of these names:

* Arrow Consultancy

* Guru Consultancy

sorry they are so bad, but i am finding it hard to think as i have only had 4 hours sleep in the last 36 hours (becasue i am finishing a couple of huge assigments for university )

hope this helps

have a nice day

Sweetasman01

---

I think the name

Solution or Solutions

works well, but is it as overused in NL as in the US and Italy? solutions.nl is already taken. You could go with Solution.nl.

I definitely think your name should be in English to give your services a more international feel.

Hey Jacco! I got your email the other day, but got sidetracked. My deepest apologies for the delay.

I'll send over some details of a Euro project that needs a bit of immediate attention and the name og my agent in the UK.

Plus, I will post on this later on...

Thanks alot! Talk to you soon!

-_Blaine

Hi jaccog,

My first thought:

Profit & Multiply, A Consultancy Firm

hope it stimulates more thought,

- Steve

Jacco, I just love it when people post questions about names. Trouble is, naming your business is almost as PERSONAL as naming your first-born child. In fact, naming my own kid was a LOT easier than naming my two companies.

I doubt that anyone has ever used a suggestion posted by a KHE Expert. But that doesn't stop us from trying!!

Whether it's "the right way" or not, I generate ideas by making a list of actions or objects that reflect or engender some quality of what the business is about. That's why I told the KHE member who built practical, sticky websites to call the business FlyPaper Media.

For your marketing consultancy, action words like JUMP or TURN or IGNITE or ACCELERATE come to mind. So... you could do something as simple as Jump Marketing, Inc.

I usually love Ricky's contributions here, but I think the word Solution is overused in every industry. (Sorry, Ricky!)

Is your uniqueness really all about being basic and straightforward?

Then maybe your name is Straightforward Marketing. Or what is a recognizable, memorable object that's basic and straightforward? How about... Chainsaw Marketing? Or... Turbo Business Advisors?

I might ponder on this some more, but now you know how the gears turn in my own head. (For this kind of question, anyway!)

Do me a favor, Jacco, and promise you won't incorporate yourself as something like Accenture, Viant, Sciant, Sysco, Symcor, Simbollik, Cinergy, SynRG or something else equally ludicrous, forgettable, and impossible to write down without getting someone to spell it out loud.

¤ Shelley ¤

Oops, I forgot to CONGRATULATE you on taking the steps to create your own firm!

May success land squarely on your doorstep.

- Shelley



Wait... an idea...


Doorstep Marketing??

Square Marketing??



I'm shutting up now.

The biggest problem is not just thinking of a name, but thinking of a name that you can actually get registered!

I had the same problem with my business - I wanted ASP Consulting, but that baby was looong gone... then I came up wth VP consulting, same problem, then I looked at KPMG and thought, OK, four letters works for them... and picked ASVP Consulting which stands for Advanced Strategic Value Propositions. What a mouthful!

Question - are you providing advice alone, or are you planning to offer marketing services too? I mean, are you maing recommendations as to what the client should do, and leaving them to do it? Or are youtaking some of the recommendations and implementing them and making them happen? If so, you might be better off with a xxx Marketing name, rather than a xxx Consulting type of name.

Or maybe the name need not specify whether you are a Marketing or Consulting company... Although I think you need to get your brand established before dropping the explanatory words from the name.

How about...

Profimatrix Consulting (or Marketing)
Mokum Consulting/Marketing
Profigracht
Valuesluis
Polder Profits
(OK maybe getting a bit esoteric here)

Delta (i.e. the scientific notation for change)

Hope this is helpful

Chris

Jacco, the folks who started Loudmouth are here in Houston. I met them four years ago and was impressed by their name... but since their website is GONE, their business might be, too!

Do you want me to look into that? Maybe you could use their name and their URL if it's not active. You might be able to offer them something for the domain, anyway.

Trademark conflicts might not be an issue if you're a Dutch company. I'm no legal expert, though!

Go for it! It IS a great name for a marketing firm, whether or not its specialty is PR.

There are many words that focus on your objectives: Improve, Turn (on, up, over), Manoeuvre, Profits, Maximum, Top, Returns, Business, Money.

The you could mixed them to find the appropriated brand: Example: MaxFits "Maximum Profits", or MaxTurn "Maximum Return", or MaxBen "Maximum Benefits".

Bye,

Juan Carlos

Other ideas...

LineDrive Marketing
Straight Pitch Marketing
Big Bucket Marketing
Pull String Marketing

Jacco, it's probably time to close this question. On a newly posted question, maybe you can share your short list of favorite names and get "votes" from KHE members.

It's pretty unlikely that any of these ideas (mine included) will fit you perfectly, but the intention is to INSPIRE you to think of your own biz identity. It'll be fun to see what you come up with yourself!

- Shelley