Question

Topic: E-Marketing

Most Cost-effective Marketing For My Business?????

Posted by Anonymous on 4/1/2009 at 6:36 PM ET 25 Points
So here's the story...

I am launching an online attorney search platform within the next (6) weeks or so, I am looking to do some advertising/marketing to help generate leads from lawyers that I could then contact (preferably by phone) to try and sell. Please keep (2) important factors in mind:

1. The sales will be between $300 & $900

2. The payment would be for (1) year of service

So, keeping the small dollar amount in mind, and also only selling the lawyers once for the whole year, what would be the most cost-effective marketing for me to go about generating leads from attorneys. I have already thought about a postcard mailing, but, it would cost about $2,400 to send 5,000. And the responses for B 2 B mailings is less than 1%. And you would also have to do repeat mailings since it takes a few times for the reader to take action usually. This is out of my league.

Any suggestions?
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RESPONSES

  • Posted by telemoxie on 4/2/2009 at 1:30 PM Accepted
    I'm curious, when you say an attorney search program, are you talking about his service to help potential clients find attorneys, or are you talking about some sort of search program the attorneys would use in their daily practice?

    Also, if you're planning to help folks find the right attorney, how do you intend to promote your online service to these end-user customers?
  • Posted by Jay Hamilton-Roth on 4/4/2009 at 11:23 AM Accepted
    Lawyer Conventions
    New Lawyer Graduates
    Recently Passed Bar
    Comarketing with: Design.Justia.com, Law.com, etc.
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