Question

Topic: Student Questions

Copy Testing

Posted by Anonymous on 4/5/2009 at 2:14 PM ET 25 Points
im a BMM student in the second year currently. im interested in getting into market research. i wanted to know that how can u get into copy testing. Are there specific courses for it.
plz can anyone tell me..?
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  • Posted on 4/6/2009 at 2:00 PM Accepted
    Courses relevant to market research include sociology, ethnography, statistics, and psychology.

    Suggest you take some art, English literature, creative writing, and/or film courses, as well. Market research is only as good as the communications and ideas it inspires and empowers. Great market research includes some art with the science.
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