Know-How Exchange : Student Questions

Below is my assignment that I have. I work for a Head Hunting Executive Search firm. Not sure how to go about this assignment for my firm. Having writer's block on how to address it.

Individually, select a real life, Business marketing problem of interest to you. The problem may be one faced by a company of which you are currently employed, or one faced by a company where you can get access to enough information to work on solving the problem. Once you have selected the problem, gather information, set objectives, conduct your analysis, evaluate alternatives and make your recommendations.

Your report should include the following sections:

1.Executive Summary
2.Problem statement: Clearly define the business marketing problem of interest
3. Analysis: Identify the organization and outline its position in the industry and the market; do an internal analysis of the company – its strengths/weaknesses; outline the relationship of the organization with its business customers, suppliers and distribution channels; report on the organization’s business marketing strategy and its implementation of its strategy with an emphasis on matters relating to business marketing problem of interest.
4. Strategic alternatives (2-3)
5.Recommendation: Make suggestions for improvements or recommendations for dealing with current marketing problem faced by organization.
6. References
7. Appendices and exhibits

Marking criteria
Marks for assignments 1 will be allocated on the following basis
Identification and understanding of key marketing problem 20%
Identification and use of appropriate marketing theory in analysis 20%
Application of logic to draw conclusions/develop recommendations in analysis 30%
Referencing quality and quantity 20%
Clarity of expression and presentation of assignment 10%