Question

Topic: Student Questions

Mobile Marketing

Posted by Anonymous on 4/11/2009 at 7:05 AM ET 50 Points
Hi Everyone,

I am currently looking for a nice topic for my bachelor thesis. I wanted to choose a topic related to E-Marketing but it is such a broad topic, therefore, I want to concentrate on only one medium i.e. mobile marketing.
But I kind of dont know what should be my main research question. I would like to do research on mobile marketing and consumer behaviour something like that. or should i do it from the perspective of Buniess market??any nice/better suggestion??
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RESPONSES

  • Posted on 4/11/2009 at 2:22 PM Accepted
    Hi,

    I teach Marketing to MBA students in Dubai. I am a consultant providing innovative Marketing solutions to the market. I also assist students with dissertation / assignments editing and proof reading.

    Mobile Marketing is indeed a good subject but more specifically you can explore the market for launching mobile advertsing ( ads on handsets ) or mobile location based services ( say when a person enters City centre he gets an sms informing of a promotion in ZARA Outlet there). Its an emerging field and has great potential. There is enough literature available on this subect from the US / UK markets as these services are already available there...

    Please get in touch.
    best wishes,
  • Posted on 4/11/2009 at 2:57 PM Member
    am not a regular user here and as such dont know...
    anyways u can email me at sirayub at gmail
  • Posted on 4/25/2009 at 9:40 AM Member
    You can try look for admob. Mobile marketing is a big market now days. Hope this will help
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