Know-How Exchange : Student Questions

Here is one that I have used in the past:

Courtesy: Go-to-market Strategies with some modifications of my own.
www.gotomarketstrategies.com


Creative Brief TEMPLATE

Date Submitted:
Due Date:
Priority: Low Medium High Immediate

Approval: [Enter Yes or initials when CB is approved]

Project Manager: [Enter the name of project lead]
Project Description: [Enter your project description]
Project Goals: [Enter the 3 top goals this creative project must achieve]
Measurement: [Enter the metrics by which this piece will be measured.]

Target Audience: [Enter a description of who you are trying to attract and their top three common personality traits. Can include primary and tertiary target audiences.]

Key Message(s): [Ideally there should be one key message and then supporting messages. However, no more than 3 key messages.]

Supporting Messages: [Enter any messages that support the Key message above. Around 3-7]

Tone: [What tone do you want the creative (both visually and in copy) to take? Casual? Formal? Technical? Humorous? First Person, Third Person?]

Quantity:
Media Output:
Size:
Colors:
Existing graphics to be used (file names and locations): [List any existing graphics you require be used in this project, ie. logos, product images, brand elements]

Project Timeline: [Detail your project schedule, including all reviews and approvals]

Project Budget: [Enter your project budget, including design, production (i.e. print fees), etc.]

Project Sign-Off
REVIEW TEAM: [Enter the names of everyone who must REVIEW the piece]
APPROVAL TEAM: [Enter the names of everyone who must APPROVE the piece]

Other Information: [Add any other key information relevant to this project]