Question

Topic: Taglines/Names

Need Catchy Title For Market Response Initiative

Posted by Anonymous on 4/29/2009 at 8:33 PM ET 125 Points
I am working on naming a new part of an existing company website within the real estate industry. We are soon launching a market response initiative and I have been tasked with coming up with clever titles for the program. Thus far, I have the following as ideas and would love to hear some feedback/fodder. Thanks in advance!

• Quick Action Resources
• Member Market Ally
• Resource Ally Aid
• Ready Resources
• REALTOR Bottom Line
• Front & Center Fundamentals
• Made to Measure
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RESPONSES

  • Posted by mgoodman on 4/29/2009 at 8:36 PM Accepted
    Who is your target audience and what are you trying to communicate to them? Without that information any of the ideas you present could be great/awful.

    "If you don't know where you're going, you'll end up someplace else." -- Yogi Berra
  • Posted by Gary Bloomer on 5/4/2009 at 12:33 PM Accepted
    "The audience consists of members of our organization and we are communicating new and existing programs available to them as members, many reduced in cost or free based on the current economy."

    But what do these people DO? What are they looking for? What drives them nuts? What pains them? What fires them up? Who are they?

    Your title ought to reflect some aspect of your reader's aspirations, fears, wants, doubts, desires, and needs. Where do these people want you to take them?
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