Question

Topic: E-Marketing

Wanting To Offer E-newslettrs On Website For Cust.

Posted by Mkter on 5/4/2009 at 11:33 AM ET 25 Points
I'm realizing more and more that offering e-newsletters for customers or potential customers is a great concept.
I'm wondering, what's the best way to obtain your "newsletter stuff", articles, ideas, brief readings etc.
and are they all associated with a cost?
Ideally, it would be great to offer this on the website with a short 'Title' or Brief description of the article to peek their interest, then allow the article to open up for their viewing.
Ultimately providing a source, an outlet for good information. Help...
Thanks advance for any suggestions.
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RESPONSES

  • Posted by igheorma on 5/4/2009 at 11:48 AM Member
    You can use media monitoring news tools like Meltwater News, Factiva, etc. You can set up queries to capture the type of info needed and expand the news sources list (some of the tools allows you to do that). Also some tools will deliver the search results in a newsletter format. The cost varies based on tool, it can be anywhere between $5,000 - $12,000 or more annually.

    Hope this helps
  • Posted by Linda Whitehead on 5/4/2009 at 12:11 PM Member
    It really depends on what your business is and who your clients are and their interest is.
    I would suggest that you get people sign up on your website to receive the newsletter, and that you email the newsletter to them. That way you build an opt-in database which is a key benefit of doing a newsletter.
    Survey your current clients to find out what topics they may be interested in. I would strongly recommend that you take the time to gather this information. You or your staff may be equipped to write on these topics or you can hire a freelance writer if you lack internal capabilities. Typically 1000-1500 word articles could cost anywhere between $500-$750 although this varies.
    Hope this helps
    Linda Whitehead
    Zuz Marketing
  • Posted by Mkter on 5/5/2009 at 9:54 PM Author
    Is there a way to obtain articles/newsletters at no cost?
  • Posted on 5/6/2009 at 8:07 AM Member
    If you have a blog, pulling some content off of there can be a great way to put a newsletter together. I would definitely suggest using email (with an opt-in list) to distribute the newsletter. You could offer past additions on a news section of your page. Depending on your industry/partnerships, you could also subsidize your newsletter costs with advertising. To do that effectively, you'll need an opt-in list and email software that tracks stats such as bounces, open rates, click thoughs, etc. Advertising opportunities would off set costs of hiring freelancers.
  • Posted by Mkter on 5/6/2009 at 8:23 AM Author
    Thank you Smersdorf. Yes I plan to use an email /opt in application to track. You lost me with 'offering past additions on a news section...
  • Posted on 5/6/2009 at 8:26 AM Accepted
    Csmith, I just meant that you could offer an online version of each newsletter as well. If you have a "News & Events" section of your website, that may be a good place to place archived newsletters. It's sometimes helpful to website visitors to be able to look through past newsletters when doing research. It also gives them a sample of what to expect if they sign up to receive the newsletter. You could decide to post the archive at the same time as when you send out the email, a week later, when the next newsletter comes out - whichever you think would work best for your business and getting the most out of your list.
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