Question

Topic: Student Questions

Subject For A Paper?

Posted by Anonymous on 5/6/2009 at 12:51 PM ET 250 Points
Well, hello everybody!

I'm studying Marketing in Belgium and I'm searching for a decent subject for my finals, well not really a final but something more like a paper! (Between 15 and 30 pages).

The professor gave me a few examples, but I can't really come up with a new subject. These are the examples she gave us:
- Viral Marketing
- Content Marketing
- Experience Marketing
- Competence Marketing
- Management
- How the human's brain works
- Youth Marketing

Can you give me a decent and interesting subject which I can use for my paper? (It's utterly important that I can find a lot of information about it on the net).

Sincerely,

Me. :)
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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/7/2009 at 9:36 AM Accepted
    Using Twitter To Increase Business Profits
    Best Practices For Social Media Success
  • Posted by SteveByrneMarketing on 5/7/2009 at 4:27 PM Accepted

    I would probably go with "Viral Marketing".

    There is a ton of information available through google searches, it's an exciting topic in that it is very dynamic when it works well.

    I think HotMail was one the the first very visible "viral marketing" case studies, and it is an impressive story.

    Maybe ...

    "HotMail to Twitter, The Viral Marketing Experience"

    hope this helps,

    Steve

  • Posted by KyleH on 5/7/2009 at 4:38 PM Accepted
    Other Marketing subject ideas:
    - Wireless/Mobile Marketing
    - Digital Marketing and all that it entails (blogs, social networks, SMS, videos, podcasts, email, SEO, PPC, apps, mobile)
    - Customer Relationship Marketing
    - Guerrilla Marketing
    - Personal Branding
  • Posted on 5/7/2009 at 5:07 PM Author
    Thanks everyone for your quick answers, I really like the ideas Viral Marketing (but it's allready a given subject by the teacher that we can't use anymore) and Personal Branding. I think most of the subjects are allready said? Perhaps someone can tell me a few otherones? I'll ask my teacher whether or not I may use Personal Branding..

    Thank everyone, you're helping me a lot! :)
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