Question

Topic: E-Marketing

How To Do A Web2.0 Monitoring For A Brand/company

Posted by Anonymous on 5/6/2009 at 5:02 PM ET 50 Points
I have an Internet based firm that provides tactics and content for big companies in my country (Colombia) by using web 2.0 tools. I would really appreciate if you can help me with this question: is there any tool, software, website you can recommend me for monitoring how people are talking about an specific brand or company within social media (web 2.0) ? Or in other words, is any starting point or a step-by-step process to do that monitoring? Thanks a lot
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RESPONSES

  • Posted by dmoak on 5/6/2009 at 9:02 PM Accepted
    As far as tools, we've found great success with Radian 6: https://www.radian6.com. It's not inexpensive, but it's valuable in tracking social media discussions.
  • Posted on 5/7/2009 at 8:08 AM Member
    A free and easy tool is the Google Alert. Just enter the keyword you want monitored and Google will send you an alert as it happens, once a day or once a week.
    https://www.google.com/alerts
  • Posted by Jay Hamilton-Roth on 5/7/2009 at 9:43 AM Member
    As mentioned, Google Alerts will tell you about various words being used and you'll have to read through the sources to determine if the mentions are positive/negative/neutral/not applicable. There are many services that will not only compile the mentions, but also read/analyze them into a high-level report. For example: https://andiamosystems.com/
  • Posted on 5/7/2009 at 10:19 PM Member
    Hi Santiago I am also from Colombia and see you are in the same track as me. I found the next paper from forrester that can help:
    Executive Summary (This is a document excerpt)Marketers are using listening platforms to keep up with the rapidly evolving world of online discussions. But a crowded and immature marketplace with many confusing messages makes selecting the right listening platform challenging. To help, Forrester has identified five questions that marketers must answer to narrow the selection process. Marketers must: 1) define listening objectives; 2) evaluate the vendors' source coverage; 3) understand underlying technology; 4) determine financial and human investment; and 5) assess organizational readiness.

    see more in www.forrester.com
    How to choose a listening platform by Suresh Vittal
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