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Topic: Student Questions
Marketing Thesis Topic In The Field Of...
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I am studying Marketing and I have to write a master thesis.
It is hard for me to come up with a relevant topic which is not researched so far and for which i will find enough academic literature.
I find the area of consumers, consumers behavior, online stores, tangible/intangible, hedonic, utilitarian goods interesting. I have read a lot of literature concerning these fields, but I cannot figure out a topic that hasn't been researched and it is interesting and important. In two words I am a bit stuck!
I just need a bit of initial push and help!
Therefore I ask for your help! Could you, please, give me some possible topics for research!
Thank you very much in advance!
Best regards!!!!