Question

Topic: Student Questions

Help For My Proposal

Posted by Anonymous on 5/20/2009 at 1:37 PM ET 250 Points
Hi all, i am currently doing a MA in marketing and starting my research proposal.

I'm having some problems finding a good title. I want to write it about social networking/media because it is becoming so popular and have not seen many dissertations regarding the topic. Plus i find it interesting and how much it has kicked off. But I'm just stuck because there's so much about it and just getting information paralysis.

Do you have any good title ideas and good articles that are current that will point me in the right direction.

hope you can help

thanks
Rich

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RESPONSES

  • Posted by Gary Bloomer on 5/21/2009 at 12:20 AM Accepted
    Dear Rich,

    For a moment, put yourself in the shoes of the person reading your thesis, the person that will grade it. How many social media reports do you think this person will wind up reading this year?

    I'd wager it will be dozens. Perhaps hundreds.

    If yours is the 101st, what reaction do you think you'll get?
    Social media as a topic is too obvious, which means everyone
    will be doing it. Either that or blogging. Yawn.

    In order to stand out, when others zig, you must zag.

    Consider other titles and subjects. Such as?

    Well, how about these?

    1. What Creates Customer Loyalty?
    2. Membership Sites and Online Marketing
    3. The Future of Luxury Goods
    4. Motown: Rebranding the American Automobile
    5. Selling Lies: Madoff's Big Scam
    6. Information Marketing: Past, Present, and Future.
    7. "But Wait, There's More!" Infomercials and the American Consumer

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA

  • Posted on 5/21/2009 at 7:10 AM Author
    Thanks Gary,

    That has definitely gave me something to think about, i like your idea of customer loyalty. I still want to keep within social networking though.

    I thinking maybe be more specific title like 'how does social networking create customer loyalty.

    Cheers for your help

  • Posted by Gary Bloomer on 5/25/2009 at 10:41 PM Member
    Dear Rich,

    Before you get too deeply enmeshed in your new theme and how it impacts customer loyalty, you might want to read my post on buying modes:

    www.marketingprofs.com/ea/qst_question.asp?qstID=28953#185249

    It might be of use to you.

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA
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