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Posted by Anonymous on 6/1/2009 at 4:18 PM ET 50 Points
As marketing manager can use competitive analysis in order to avoid being drawn into direct competition?
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  • Posted by Frank Hurtte on 6/1/2009 at 5:36 PM Accepted
    Be ware....
    Your competitive differences only count when they mean something to the customer.
  • Posted by CarolBlaha on 6/1/2009 at 6:03 PM Accepted
    Competive analysis or SWOT will give you a good idea where you stand. But end of the day, there will be times you'll be in direct competition with someone.
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