Question

Topic: Taglines/Names

Need Tagline For A High School

Posted by Anonymous on 6/4/2009 at 11:51 AM ET 250 Points
My son's high school focuses on children who have learning disabilities and/or who learn differently. While we want to market directly to our target group, the students are sensitive to the image of the school as catering to "dumb" or "different" kids (this is high school remember!). We are currently revamping our marketing and ad campaign and need a tagline that effectively attracts our target market, while still respecting how the students perceive the image of the school.
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RESPONSES

  • Posted on 6/4/2009 at 12:11 PM Member
    What about using the term, "out of the box?" For instance, "A school for kids who think out of the box!"

    Anita Cohen-Williams
  • Posted by browncatfan on 6/4/2009 at 1:01 PM Accepted
    Great minds think differently!
    (Makes different a positive, and calls their minds great up front.)

    Are you up to the challenge?
    (The challenge has lots of meanings, but it makes the students feel like they are hanging tough/heroic?)

    Can do. You, too!
    (Not very deep, but catchy.)

    One on one learning that puts you first.



  • Posted on 6/4/2009 at 2:11 PM Accepted
    I'm not sure the slogan needs to reference special needs kids at all. After all, even so-called "normal" kids don't like to have their differences pointed out, and special needs kids (and their parents) want the same things everyone else does--a good, friendly school that prepares them for their futures.

    So, I would probably suggest something that emphasizes those qualities, like:

    Learning for Life (or Learning for a Lifetime)
    or
    Believe and Achieve

    or something like that.
  • Posted on 6/4/2009 at 2:33 PM Accepted
    RE: my response above--I just thought of another one you might consider:

    The Power of Possibility
  • Posted on 6/4/2009 at 4:31 PM Member
    "a school that cares for a parents who dare"
    basically for the school providing hostels for a very small kids
  • Posted on 6/4/2009 at 4:46 PM Member
    Embracing intellectual diversity
  • Posted by rakesh_sethia80 on 6/5/2009 at 1:18 AM Member
    "Diiferent Minds,Same Happiness"
    "Smart Thinking"
    "Kids With 'X' Factor!!"
    "Special Mesengers Of God"
    "Changing The Mindsets"


    Thanks
    Rakesh
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