Question

Topic: Student Questions

Ms In Marketing

Posted by Anonymous on 6/9/2009 at 7:38 PM ET 125 Points
Hi,

As an international student interested in marketing (mainly Brand Management) but who has no work experience, I was hoping to go for a masters in marketing before getting a MBA later in my life. The only TOP schools (the ones with reputable MBAs-at least top 25) with a MS in marketing I found were NorthWestern's IMC and NYU's Integrated Marketing program... Does anyone know any other MS in marketing programs from a top ranked school?

In addition, I would like to know about the reputation of the two programs I mentioned above. I heard NW's IMC is a respected program in the marketing industry but compared to top MBAs (w/marketing concentration) I wonder how much it fares...As for NYU's program, I have not heard any feedbacks at all (both positive or negative) and I wonder if it is known in the business industry at all.

*As a side note, the only MBA I might get right now is Cornell's accerelated MBA. I'm graduating from Cornell's undergraduate business program and they have a special option of going straight to Johnson but I was hoping to go to a much higher ranked MBA in the future instead of attending Johnson which is not that famous for marketing anyways...

Hope I could receive a lot of informations from you all! Thx!
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Gary Bloomer on 6/9/2009 at 9:54 PM Member
  • Posted by Gary Bloomer on 6/10/2009 at 6:49 AM Accepted
    Hmm? Don't quite know why the last box was empty, but let's try this again.

    Dear Darkarmorgx,

    Your ambition is impressive. But might you be going just a tad too fast? Might it be better to review just what you'll do with your masters and your MBA? Before you get either?

    Don't forget, you're the one buying these things, no one else.
    You might be better off taking more time to review your options.

    As for which school and course is better than another, well, it's not what you'll be taught, it's what you'll learn and, more importantly, how you'll then apply what you've learned, once you get out into the big, bad world.

    Read that again.

    As for other courses? Well, I know nothing about any of the places you've mentioned, but I do hear good things about those jolly nice people at www.adcenter.vcu.edu and its VCU Brandcenter.

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted by Jay Hamilton-Roth on 6/10/2009 at 9:53 AM Member
    Have you figured out who you want to work for once you graduate (or what you want to do)? If so, then instead of focusing on the school, focus on the employer. Ask for an informational interview to find out what they look for in hiring staff. What degrees, skills, etc.? Ask their advice what you should do to interest them in you.
  • Posted on 6/12/2009 at 10:55 AM Accepted
    On a scale of 1 to 10 in terms of visibility, recognition and support of career, Northwestern's IMC program gets an 8, NYU's gets a 3.

    You would of course be richer with an MBA but it depends on how hands-on you want to be with Marketing. IMC is better for that.

    Finally, altho plowing right thru to Cornell MBA might be prudent financially, it would be unwise career-wise. An MBA with no work experience is equivalent to a regular senior who got all As. What's that worth to you?
  • Posted on 6/12/2009 at 1:35 PM Author
    Kevin,

    Thank you so much for the feedback. It was the kind of answer I was hoping to get! Could you by
    any chance elaborate a bit more...such as how much
    salary and recognition difference there will be between MBA's and the two programs I mentioned.

    The MBAs I was thinking are ones with strong marketing
    programs like Duke, Kellogg and Wharton.
    I am planning to apply to these programs after I garner 3-5 yrs of work experience but was wondering if
    the aforementioned MS programs will carry as much prestige -then maybe I will just continue working afterwords.

    p/s I didn't know the NYU program was that much less prestigious...the program was in NYU's School of Continuing Education instead of Stern...could that be the reason why you ranked it way lower than Medill IMC?

    Are you by anychance be familiar with the recruiter's aspect of the two MS programs?

    And yes, upon your clarification, I decided to not do the Cornell option as I also feared a MBA without work experience might not boost my career.

    Thank you.
  • Posted on 6/14/2009 at 7:01 PM Author
    Thank you everyone for the participation.

    I wish you all the best luck on all your endeavors and

    I will strive to help others in the future like you all! :)

    Sincerely,

    -Ju Song-
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Student Questions)