Know-How Exchange : Student Questions

I am completing a Certificate in Online Learning. As part of my final assignment, I have to build an online learning module. I am creating one on Building a Brand (my manager asked me to complete my assignment on this topic). I am not a marketing person so not only am I learning about online learning, I am also learning about brands. I have downloaded lots of articles and bought or borrowed lots of marketing books but the truth be told, I have overwhelmed myself with the amount of information I have.

The whole concept behind creating this class is to teach our corporate employees about brand building. My manager thought that since we are a company built on great brands, all of our corporate employees should understand how to build a brand. I think your average employee (with the exception of those that work in our marketing department) is like me in that we don't understand brand building.

I don't want to overhwhelm employees, rather I just want to give them a basic overview. Also, I don't have the technical skills to create a long, complex learning module.

Do you have any suggestion for what to include in a basic module on brand building?