Question

Topic: E-Marketing

Small Business And Twitter

Posted by Anonymous on 125 Points
Do you have examples of small businesses using Twitter in creative and successful ways?
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RESPONSES

  • Posted by Gary Bloomer on Accepted
    Dear Sharakarasic,

    Try these:

    blog.davemadethat.com/2009/05/20/selling-street-meat-on-twitter/

    www.ducttapemarketing.com/blog/2008/08/04/twitter-for-business/

    www.kylelacy.com/25-small-business-twitter-tips/

    www.adage.com/digital/article?article_id=136662

    Gary Bloomer
    Wilmington, DE, USA

    Follow me on [Twitter address removed by staff]
  • Posted by Jay Hamilton-Roth on Accepted
  • Posted on Accepted
    Example #1: BakerTweet allows bakeries to alert their customers via Twitter any time a new batch is done. Bakers begin by creating an account online with BakerTweet using their regular computer, inputting all the baked items they want to Twitter about along with the body of the Tweet that will be sent out for each. Back in the kitchens, the wall-mountable BakerTweet box captures that information, allowing bakers to simply turn a dial to select which item they want to Tweet about at that moment ("Fresh Buns," for example) and then push a button to send the full Tweet wirelessly to Twitter. Customers following the bakery then get updated immediately when it's time to go get those buns.

    Example #2: Kogi Korean BBQ takes the taste of Korean barbecue and melds it with the portability of Mexican tacos and burritos for a whole new category of delectable food. The company sells its food primarily through two trucks that are always on the go to new locations in the Los Angeles area—to know where to find them, customers must follow Kogi on Twitter (and more than 7,000 already do). Prices are recession-friendly—$2 for each taco. It's not unusual to find hundreds of patrons lined up and socializing each evening while awaiting their turn at the Kogi truck. Take two taco trucks with a unique recipe, add a dose of Twitter, and you get a phenomenon the LA Times refers to as nothing short of "a burgeoning cyber-hippie movement affectionately referred to as 'Kogi kulture'."

    Hope these are useful examples.

    Evan Brownstein
    [contact info removed by staff]

    Please follow me on [twitter address removed by staff]
  • Posted by Gary Bloomer on Member
    Dear Shelly,

    Whoops! Your note of the use of my twitter URL is duly noted.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted on Accepted
    Hyatt Regency is beginning to use www.twitter-contest.com
    The Hyatt Regency McCormick Place and the Hyatt Regency Tamaya have both held Twitter Contest with weekend giveaways worth over $3000.

    Currently there is a twitter contest for a free landing page.
  • Posted on Accepted
    Oshyn.com has been using twitter and blogs concurrently to get the word out about services and expertise. So far traffic in the last 3 months March - May, was up over 700%. Sorry I can't share exact data about conversion rates etc. But its proof that Twitter can work. You can check my profile to find the Oshyn twitter page or contact me directly from my profile. There are many different Twitter tools that improve efficiency.
  • Posted on Accepted
    We use twitter to communicate about upcoming events, important industry news, special offers etc. We advertise it on all of our eNewsletters and that is what drives most people to sign up.

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