Question
Topic: Taglines/Names
Tagline Challenge For Home Reno Company
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I have a small home reno client who has lots of expertise in the field and an excellent B2B reputation, who is now expanding services to include client direct projects. It is a competitive field that is filled with both reputable companies and just enough fly-by-night operators to instill a good deal of caution and mistrust. We need a tagline that appropriately addresses the main issues that potential customers face when looking for a contractor for their home renovation projects...that projects will be completed to a high standard of proficiency and that they will be completed to a time table.
The tagline recommended was "Done Right. On Time."
But the cleint wanted it changed to "Doing it Right. On Time". "Doing it Right" is a tagline that already belongs to a large national building product retailer, so it has been rejected for obvious reasons. The alternative at present is " We Can Do It. Right. On Time" but I fear it is too long and therefore less memorable.
I would very much appreciate any comments and/or ideas around this challenge.