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Topic: Student Questions
Master Thesis Student - Viral Marketing
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What is the percentage of viral campaigns that succeed?
- I have heard it was around 15% in 2006 but the source is not very solid. I m looking for some stats over the last couple years from a quotable source.
What is the average click through rate for banner ads?
- From what I have read, over the years the number has declined but again I m looking for a solid source.
How many advertising messages are consumers exposed to on a daily basis?
- This seems to be a mystery. I ve seen it range from 300-5000. Does anyone have any insight?
I greatly appreciate any help you can give me. Thanks in advance.