Question

Topic: Career/Training

Want To Do Phd In Marketing

Posted by Anonymous on 6/23/2009 at 5:42 AM ET 25 Points
hello to every one i am bhanu shukla i have been working with a fmcg company as a aast mgr i just want to do phd in any of marketing subjects, please help me out to choose a relavant topic?
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  • Posted by koen.h.pauwels on 6/23/2009 at 5:55 AM Accepted
    optimizing product assortment and price jointly:
    a) crucial for retailers and important for manufacturers
    b) has not been solved in academia, nor really in practice
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