Question

Topic: Taglines/Names

Naming / Branding My Real Estate Office

Posted by Anonymous on 7/11/2009 at 12:16 AM ET 250 Points
I like (not love) the name Street Side Realty. I'm using a Street light with two street signs on it as my logo, and I don't have a tag line. Can someone help me to improve upon or suggest a possible change to the name and or the logo? I do 90% Residential 10% Commercial.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/11/2009 at 9:20 AM Member
    How known is your business name? Unless it's known for the wrong reasons, you ought to not change it. It's taken time & money to have people remember the name to-date. If you're just starting out and considering another name for your business, we can help. But first, tell us what makes you unique from your competition? I'm sure you're trustworthy, deeply care and work 110% for your clients, and are available 24/7. But beyond these "givens", what's special about your knowledge, listings, or background to have people want to work with YOU?
  • Posted on 7/11/2009 at 10:33 AM Author
    Sorry - Let me re-phrase it. I am starting a new company and this is the name on the table so far. I agree - Once the name has been chosen, I would not be changing it.

    So how do you like the name Street Side Realty?
  • Posted by MktgDirectorNC on 7/11/2009 at 11:52 AM Accepted
    I personally like the name Street Side Realty, I think it has a broad appeal to it. I haven't seen the logo, but as long it's done well I think it would work. A tag line that springs to mind is "Listing the world, one street at a time." Or "Listing Your City, One Street at a Time" something that affect. It could work.

    Just my two cents.

    Jason
  • Posted on 7/11/2009 at 1:30 PM Moderator
    What we think about your name is not relevant, unless we're your primary target audience. The name and tagline are supposed to communicate some desirable benefit that a client would realize if/when they work with you.

    Go back to Jay Hamilton-Roth's response and read it carefully. Then give us some answers if you can. We're happy to help, but we'll need more information to do a good job.
  • Posted on 7/11/2009 at 3:37 PM Author
    I'm not sure how to accept answers and leave the question open for discussion.

    Just to reiterate - The name of the company has not yet been established. Street Side Realty is the fron runner. What do you think of when you hear that name? And / or should I be thinking of another name?

    Mr. Roth - What makes me unique is my personality. My ability to educate my clients as I show them homes. My ability to handel sellers/buyers from frustrating showings. My ablity to work in different sectors Residential, Commercial & Investment. I easily get referrals from clients.

    Thanks Jason for the words of encouragement and the tagline idea.
  • Posted by browncatfan on 7/11/2009 at 4:51 PM Accepted
    I think Street Side Realty is pretty good. But from what you told us your unique advantage is, how about "Street Smart" instead?

    Either way, a couple of tag possibilities.

    -Shop smarter with Street Side on YOUR side.

    -Put Street Side on YOUR side.

    -We know the territory.

    -Local. Knowledge.

  • Posted on 7/11/2009 at 10:27 PM Author
    Browncatfan - Thanks for the possibilities.
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