Question

Topic: E-Marketing

Name For A Sales Newsletter

Posted by bill.hall on 7/14/2009 at 9:39 AM ET 250 Points
We are launching an insurance sales newsletter for our agents and are looking for a name.

Something with revenue or income may be good. It will be a weekly newsletter, so now sure if tip of the week or something should be in there. I know that the subject line is the big pull, so maybe I need to include the newsletter name and state the big story/tip of the week...

I want it to be a quick read but something where they can get info to make more sales by getting a new idea or more insight into our products that they sell for us.

I also would like any tips or ideas for going about this - topics, approaches, whatever you wish to share.

Thanks!
Bill
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RESPONSES

  • Posted on 7/14/2009 at 9:46 AM Member
    We can give you a variety of sales related content to get your newsletter going. I can send you some articles to look over.

    Just look me up on our profile page.

    To Your Success
  • Posted by bill.hall on 7/14/2009 at 9:49 AM Author
    You mean you have free content I can potentially use if giving you credit in our newsletter?
  • Posted on 7/14/2009 at 9:51 AM Member
    Yes

    We have provided the same for others
  • Posted by Gary Bloomer on 7/14/2009 at 10:21 AM Accepted
    Dear Bill,

    There's free (or nearly free) content all over the place online. All you have to do is look for it, or know where to look for it. If I can help with this, let me know via e-mail and I'll gladly point you in the right direction, free of charge.

    Name-wise, how about:

    "You're Covered"
    "Protected Assets"
    "The Weekly Guardian"

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA

    P.S. I've just launched my own modest weekly newsletter. "The Marketeer" is content-rich, PDF of solid advice based on 25 years experience in design and marketing. It's free, and to receive it all you have to do is sign up for it via my equally modest blog.

    To find my blog, click on my name at the top of this post. Click through to my blog and sign up. The next edition of "The Marketeer" goes on this coming Saturday and among other things it asks "What can two 6 year-olds teach you about positioning?" The answer might surprise you! Again, to sign up, just click on my name above and and follow the link
    to my blog. "The Marketeer" is free and packed with original content.

    Sign up for your FREE copy now!



  • Posted by bill.hall on 7/14/2009 at 10:26 AM Author
    Thank you much!

    Just to claify for others, although on the name side the audience is our distributors of the product so "revenue" and "income" is their focus.

    The content, although some can be basic sales tips needs to be focused on our products and features and benefits, so the newsletter content advice would need to be at a higher level vs. full content.
  • Posted on 7/14/2009 at 10:41 AM Accepted
    Yes. There is free content all over the web. But is it good? Has it been proven effective - over time?

    Bill. I'm simply opening the dialogue with you. You be the judge of our content and our process.

    Here are a few ideas for names:

    Weekly Sales Focus
    Revenue Coach
    etrainer
    The Income Leader
  • Posted by michael on 7/14/2009 at 10:44 AM Accepted
    Bill,
    Are these captive agents or independents?

    If captive, the title should have to do with your mission statement.

    If independents, call it "The Acorn". That builds your brand and they'll open it because of your reputation.

    Michael
  • Posted by bill.hall on 7/14/2009 at 10:47 AM Author
    The are independant - thanks for asking. The Acorn is a nice title, but there is a large agency group by that name so I would need something else.

    The reason free content would only be a small complement to the newsetter is because the goal (which I should have stated - my mistake) is to capture additional sales opportunities for our products.

    Everytime we send a communication, we get new opportunities and we want to further capitalize on those via a weekly newsletter to our independant agents.
  • Posted by browncatfan on 7/14/2009 at 1:43 PM Accepted
    In/Sure

    Opening Doors

    Closing Remarks

    The Wind in your Sales

    Agent's Pal

    Agent's Bible

    and my favorite..

    The Selling Agent
  • Posted by Jay Hamilton-Roth on 7/14/2009 at 4:44 PM Accepted
    Ensure Your Sale
    Selling More Insurance
    The Sales Secret Agent
  • Posted by michael on 7/15/2009 at 9:38 AM Member
    Bill,
    We do a few newsletters for clients and I know what you mean. Ours are monthly and within 24 hours new business comes in from their rep network (not insurance). We tested weekly and the open rate was way down.

    Michael
  • Posted by bill.hall on 7/15/2009 at 9:42 AM Author
    Mike,
    thanks for your message. This communication is new for us (online newsletters) so I am sure it will help. It's amazing how much information is lost even with sales managers visiting them. People need to hear things in many ways, many times. Of course, that is marketing!
  • Posted by matthewmnex on 7/17/2009 at 6:13 AM Member
    If you want your sales agents to read this regularly and avidly there is a simple solution.

    Make sure that every week you include a story of success of one insurance sales agent and how they negotiated and closed the deal.

    Sales people are always wanting to learn and to improve. Hearing real life war stories from their 'brothers and sisters in arms" is a great confidence and motivation booster.

    You can also include some 'Sales Horror Stories" as in 'How not to do it. - THis creates some nice humour and is also a reminder for the agents to avoid mistakes.

    If the stories included are really good, then I guarantee that the sales people will be on the edge of their seats eager to view your mail first thing every Monday morning (send it out Sunday night) to get themselves motivated for the week.

    Title could be "News from the Trenches" or something similar.

    Good luck.

    Matthew
  • Posted by bill.hall on 7/17/2009 at 6:25 AM Author
    Mathew - thanks! I wholehartedly agree with you. Success stories are key. I did not think of the horror stories but those are definately interesting and valuable too!! Great ideas. I thought Monday would be a bad time for the newsletter, but I hear with online newsletters and emails the jury is out on the most effective day. Based on your reasoning, Monday can be good. People love something to look forward to on Mondays and salespeople have less appointments on Monday's and Friday's (usually). Thanks!
    Bill
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