Question

Topic: Student Questions

Endomarketing Vs Communication

Posted by Anonymous on 7/15/2009 at 7:42 PM ET 50 Points
In what consists an endomarketing programm and the main differences between endomkt & communication? Which one is a propper tool to improve the coworkers motivation, the work environment and the production all together?
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  • Posted by Gary Bloomer on 7/15/2009 at 11:39 PM Accepted
    Dear Raulhuerta,

    Endomarketing is, I think, a fancy way of saying, "internal buy-in and collaboration", and as a term it ought to be stamped out.

    Why not simply say "We want to increase morale. How do we convince staff to buy into our plan?" Benefits, perks, working conditions all make staff feel their contribution is valued and, more importantly, PROVE to them that management cares enough to act.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted on 7/18/2009 at 8:25 AM Accepted
    Good marketing begins with a good product. What is it you're trying to communicate? If your intended message is at odds with the reality that people are seeing and experiencing, you're wasting your time to try to "market" a different point of view. Instead change the "product" and you'll see a change without having to "market" to anyone.
  • Posted on 7/18/2009 at 5:58 PM Author
    Tks but sometimes it's not possible to change the company as the product to sell, but we hace to market it anyway. Has it happened to you?
  • Posted on 7/23/2009 at 2:14 PM Author
    Tks very much for your help
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