Know-How Exchange : Taglines/Names

I agree that you current tagline is not so great.

I agree that your owner's tagline is positively horrible. (And if you Google it, you'll see that someone is already trying to use it, not that it matters all that much.)

I would avoid a tagline that is event specific, so I'm not going to walk down the aisle with the version that you proposed. I know it was just a suggestion, of course.

I don't have an answer for you, but I would think more along the lines of what people are *really* getting from you. Along those lines, I'm reminded of the diamond store that realized that they were not in the business of selling diamonds -- not at all.

They were in the business of selling "the smile on her face when she opens the box."

What do your clients get when they "open the box?"

Try to think about the emotions, not the services. You were on the right track with your wedding tagline, but I'd be less event-specific.

You're selling...the comfort of knowing that everything's being taken care of...that people will get to enjoy the event...that their loved ones and guests will have memories that will last a lifetime...that you'll do it all without breaking the bank.

Committed to making quality memories.

"Valservenience" doesn't say anything, so I wouldn't recommend it.

"Designed for Outstanding Value, Service and Convenience" is a given. Tell me what makes your facility special. Why do people choose you? Besides price - is it location? Extra services for no extra cost?

I don’t often get involved in taglines – because as a classically educated Englishman and scientist I am far, far too long winded and I find almost all taglines fatuous, but this one struck a chord.

“Valservenience” is awful but as it comes from the owner, you might just have to go with it. Without a huge branding campaign to get all of your potential target customers to know what it stands for it is meaningless and silly. Get everyone in your state to sing it however and it becomes the next Supercalifragilisticexpialidocious.

But I doubt that you have the budget or Mary Poppin’s magic umbrella to do that.

Taglines which explain (Like your original one) are also too awful for words though people who take definitions too seriously can be inexplicably funny without meaning to be so. Charles Babbage who is widely regarded as the father of modern computers also used to compile mortality tables for government actuaries. When he read Alfred Lord Tennyson’s poem The Visions of Sin, he took issue with the last line of his “Otherwise beautiful poem” It reads:

Every moment dies a man
Every moment one is born

Babbage found this to be so wrong that he suggested a correction to it in a letter to Tennyson: “----It must be manifest that were this to be true, the population of the world would be at a standstill. I therefore suggest that in the next edition you have it read:

Every moment dies a man
Every moment one and one sixteenth is born.

The figure of one sixteenth is an approximation, but the real number will not fit on the page and this level of accuracy is adequate for poetry”

Why don’t you ask some pals who have a PhD in maths to suggest something – they might stumble across a gem!

Best wishes


Steve Alker

Give him 1 month...MAX...if you have to.

Michael

Randall - don't be discriminatory.

What about young mathematicians?

Steve

PS

Q: What is a suitable single replacement term for the sexist terms waiter and waitress?
A: (In the UK at least) Graduate.

Hoiws about.



It should be simple, to the point, selling the benifit not the product.

We all know how stressful weddings are, they hire you to make it easier, so I go with..

Its your day- Relax

Or

Its your day, make it easy with ....

We make the impossible seem easy- relax.

Something like that.