Question

Topic: Student Questions

Choice Of Ph.d Topic

Posted by Anonymous on 7/30/2009 at 9:30 AM ET 25 Points
i want to pursue Ph.d. and hvae analysed lots of topics but unable to decide on a topic. i would like to go either in the area of consumer bahaviour or organisational behaviour.out of the following topics which one i should go ahead with
"perception spillover across competing brands "
" factors affecting the patronage intentions in retail stores"
study of job satisfaction and performance in relation to E.Q. and interpersonal relations among marketing executives"
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RESPONSES

  • Posted by Levon on 7/30/2009 at 12:33 PM Accepted
    How about social media? That's hot, really really hot right now!
  • Posted on 7/30/2009 at 11:48 PM Author
    Hi Levon,

    Thank you so much for your advice. i will request you to please elaborate it little further as i never gave a thought to this concept for research but now i will browse net and catch up on net about this. meanwhile if you can suggest me how should i go about it.as you must be having good enough idea which aspects need to be researched and may be a broad outline.

    regards
    punita
  • Posted by Levon on 8/6/2009 at 5:28 PM Accepted
    Social media? You are on it right now. Twitter, Facebook, Myspace, MarketingProfs - what does it all mean? Where will it be 10 years from now? How does Social Loopings play into Branding?
  • Posted on 8/7/2009 at 1:40 AM Author
    Hi Levon,


    thank you so much for your response. i shall start working on these lines.

    regards
    punita
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