Question

Topic: E-Marketing

Measuring Roi Over X Period Of Time

Posted by lkaspar on 8/3/2009 at 2:05 PM ET 125 Points
My Company does email marketing for brick and mortar companies. We also get sales data from those companies to determine conversion rates for those campaigns. But how long should we measure a campaign for? Typically we measure print campaigns for 8 week, but I think that is to long for email campaigns.

How long do you measure a campaigns conversion and ROI rates for when you are maketing for a brick and mortar company?

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RESPONSES

  • Posted by michael on 8/3/2009 at 3:44 PM Member
    Lenice,
    I'm with Vincent. Really depends on the sales cycle. If it's more than a year, then I change the measurement and look at how soon they get into the "funnel"

    Michael
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