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Pizza Parlour Communication Strategy
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I am from pakistan and i am an MBA student i am doing my advertising project and we have to "relaunch" or "activate" a leading international pizza franchise.
I need help in the following topics
what will a US based leading pizza franchise have for its communication strategy and what will it have as it local strategy for a country like pakistan?
The branch will be in the port city of karachi which is getting modern and urbanised and has a population of 15 million approx. The target segment is from 8 to 34.Students and youth is the primary target. where as secondary market includes families with a household size of 4
The franchise is known but it has a negative publicity?How should be the Strategy designed to bring customers and to ensure them that the company has improved.
What should be the mode of advertising for quick results
The internal and external branding of the company?
The information is only required for academic reasons