Question

Topic: E-Marketing

Aspire To Be Digital Marketing Leader‏‏

Posted by Anonymous on 8/10/2009 at 6:22 PM ET 250 Points
am a young online marketing & programs specialist in Malaysia serving the IT industry. I’m very interested in developing my professional skills in digital marketing. I am hoping to seek the group's advice and guidance on how best to fulfill my burning desire to become a Digital Marketing Leader.

Some of the questions I have in my mind are as follows:

1. What competencies are required for each specific digital discipline listed below?

a)digital strategy
b) website development
c) Online advertising
d) website development
e) SEO search engine optimization (technical, content, and link building)
f) paid search or pay-per-click (PPC)
g) email marketing
h) social media
i) affiliate marketing
j) emerging media (i.e. RSS, podcasting, advergaming, and digital television)
k) e-commerce
i) mobile marketing

2. From the listed competencies above; which competencies do you think will be top 5 skill set employers are likely to look for in the next 3 -5 years?

3. What are the top 3 key development experiences I should focus on acquiring to fulfill my aspiration to be Digital Marketing Leader?

4. As I have spent the past few years developing my marketing expertise, I would now like to focus on developing my technical competency / knowledge. In your opinion, to be Digital Marketing Leader, which technical competency / knowledge should I focus on developing first?

I thank you for your time and look forward to hearing from your responses!
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RESPONSES

  • Posted on 8/10/2009 at 7:13 PM Accepted
    My suggestion: Find 5 or 6 people who are doing what you want to do and see if you can get each of them to spend 30-45 minutes helping you out. Best if you can do this face-to-face, and be sure to take good notes. Be prepared before the meeting with a few high-gain questions and then let your contacts talk. You just listen and take notes.

    When you've finished all the interviews, review your notes and analyze what they've told you. If you do a good job of this, you'll have the answers to all your questions.
  • Posted by Gary Bloomer on 8/11/2009 at 9:07 AM Accepted
    Dear nikko_fox,

    Well, you're not asking for much, are you?

    Hmm. Sounds like a homework question to me too. But what the heck!

    Don't get all bent out of shape about digital this or that. Instead, learn how to write great copy, lean how to find out what it is that people want (needs, solutions to problems, and so on), figure out how to offer great value, then offer even MORE value, and learn how to over deliver.

    You do all this by studying your butt off as you follow and consume the work of Dan Kennedy, Frank Kern, John Carlton, Yanik Silver, and many other online marketing "superstars" and you learn the hard way: by getting it wrong.

    Rinse and repeat.

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted by Clive Fernandes on 8/17/2009 at 8:38 AM Accepted
    Dear Nikko,

    I would say nothing will work better than experience. Start your own site and market it. Google, read, implement and repeat.

    Doing this you will keep yourself abreast of the latest trends in online marketing that actually work and you can just transfer that expertise/experience to your clients websites then.

    Hope this helps.

    Best Regards,
    Clive Fernandes
    Clive Fernandes Consulting
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