Question

Topic: E-Marketing

What Effective Ways To Promote Handbag Viainternet

Posted by sydney on 8/11/2009 at 11:16 AM ET 25 Points
Hi, My name is Sydney. I am the owner of a new handbag brand "[Name deleted at asker's request]" which is opened early of July for the online shop. There are mainly separatly two styles line. One is hand made woven leather handbags & other is Nylon mixing leather handbags. As our handbag is a new brand, I would like to know below questions:
1. How to make the overseas buyer having confident to buy our handbag via internet?
2. How to contact the department store, retailer, chain store or any interested parties to inport our handbag collection?
3. What is the most effective ways to promotion our products online?
4. How can I seek for any investors to invest my business in overseas?
5. Is it possible to look for someone to promote our products in overseas and commission basic for calculation of his/her awards?

Thanks for all of your useful advice in advance.
[Name deleted at asker's request]
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RESPONSES

  • Posted by matthewmnex on 8/13/2009 at 8:30 PM Accepted
    Too many questions :-))

    You want us to build your whole business for you :))

    You mention that it is a new brand but frankly, you don't yet have a brand.

    You have invented a name.

    A name is not a brand.

    IN order for it to become a brand, you need to get exposure. To get exposure, you need to attend all the fashion week events, Buy advertising in significant fashion magazines, convince celebrities to carry and use your bag and get them Photographed by the paparazzi carrying your bag. and on and on and on...

    It is hard work and many years of pumping returns back into the marketing.

    Once you can get Cosmo or Elle magazine to feature your creations, then you are starting to have a brand.

    Your competition is, Gucci, Fendi, Chanel, Feragamo, etc.etc.

    Take a look at how they built their names and simply follow their blue print.

    Good luck.

    Matthew
  • Posted by sydney on 8/13/2009 at 10:25 PM Author
    Hi, Matthew,

    Thanks. However, your mentioned ways are the traditional methods for promoting a new brand on the market and also really really high cost involved.
    I would like to do some on the internet first as it relates world-wide markets, low~medium costs, efficiency and internet is another most useful way to communication with anybody in the world.

    Best Regards,
    [Name deleted at asker's request]
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